The McDonald’s new sign at Piccadilly Circus
Posted on | May 29, 2009 | No Comments
FrenchMcDonald’s has recently launched a new interactive sign, where passers-by can take pictures of themselves interacting with images displayed on the McDonald’s giant LED screen.
The billboard displays fun images that are central to Britain and London’s identity (such as a bowler hat).
So whether you’re a Londoner or a tourist, next time you pass by Piccadilly Circus, don’t miss the opportunity to take a funny picture of you!
Have a look on this video which demonstrates how the sign works.
Don’t forget to add your pictures to the Flickr group here.
Caroline Coraline: Have you ever wished for a different life?
Posted on | May 11, 2009 | 1 Comment
Last Saturday, I went to the cinema with Laurence and Pascal and saw one of the CLEVEREST, AWESOME and FASCINATING films I’ve ever seen: Coraline
All began some days ago, when I saw on Laurence Tumblelog a video explaining the extremely well-orchestrated social media campaign the advertising agency Wieden+Kennedy made to promote Coraline (Check it out here and on W+K blog here!)… I then spoke about the film with some friends and those who had already seen Coraline loved it!
All of this aroused my curiosity and we finally went to the Covent Garden Odeon to watch it in 3D.
The plot summary
A young girl walks through a secret door in her new home and discovers an alternate version of her life. On the surface, this parallel reality is eerily similar to her real life – only much better. But when her adventure turns dangerous, and her counterfeit parents (including Other Mother) try to keep her forever, Coraline must count on her resourcefulness, determination, and bravery to get back home – and save her family.
The biggest smallest movie ever made
Directed by Henry Selick (T”he Nightmare Before Christmas”) and based on Neil Gaiman‘s book of the same name, Coraline is the first feature film from Portland animation studio Laika.
And when you think that every single thing you see on screen was made by hand, it’s totally amazing! These videos about the doll hair and knitting will give you an idea about the work behind the scenes.
Have I ever wished for a different life? Yes, a life where I could see more films like this… Awesome!Just awesome! And you?
Don’t wait anymore! Rush to the cinema and discover the enchanting and scary world of Coraline!
Here is the trailer:
Bonus:
Be creative and button your eyes here.
Then, add your picture to the “Coraline – button-eye gallery” on Flickr 
My first Social Media Camp
Posted on | May 7, 2009 | 1 Comment
On 25 April and for the first time, I went to the London Social Media Camp which took place at the amazing Wallacespace St Pancras in London.
The aim of the event, extremely well organised by @Vero, was to gather 100-120 people to exchange ideas on social media, from social networking platforms, blogs and podcasts to using new media cleverly, marketing ethically and identity the age of technology…
As a newbie rather than a super media geek, I was encouraged to attend as it was specified the Camp was for everyone from super media geeks to newbies, from developers & designers to marketers & artists.
Originally scheduled for last a week-end, the lack of sponsors made the event finally took place on Saturday only.
It was a typical BarCamp, where everyone was welcome to present on a topic of its choice.
I had a great time there, everybody was lovely, the atmosphere was very friendly and I attended excellent talks!
I learned a lot throughout the day and I really look forward to the next Camp!!!
While the whole event was FANTASTIC, I cannot help saying that it’s a pity some people who booked finally didn’t come while so many people would have loved a ticket…
#followfriday: the explanation
Posted on | March 26, 2009 | No Comments
Last Friday, I noticed many people on Twitter were using the hashtag #followfriday.
On Friday night, I met Laurence (@blogtillyoudrop) and she explained me the concept.
So, for those who are also wondering about this hashtag meaning and don’t have the opportunity to get to know Laurence;-), here is the explanation:
On Twitter, you sometimes want to recommend to your followers people you follow. It’s precisely the aim of the Follow Friday! Every Friday, you’ll suggest your followers Tweeple they should follow.
Two ways to do it:
1.#followfriday @edwardtheking @romeothelover @bradthestar
2.#socialmedia #blogger #London #cocktails fans follow @blogtillyoudrop #followfriday
Simple, isn’t it? 
Calling all artists!
Posted on | March 25, 2009 | No Comments
Famous French new wave/rock band, Indochine, offers his fans the opportunity to make his next video-clip.
Interested? Choose one song from their new album “La République des Meteors” and post your video on their MySpace page or on Youtube.
I personally don’t know yet their new album but found the idea to offer fans the possibility to express their creativity very interesting.
Indochine official website (you’ll find the ad in the news page on 13March)
Image found here
Twitter Premium Accounts: did you fall for it?
Posted on | March 20, 2009 | 1 Comment
These last hours, a satirical blog (BBspot), though described some years ago as “world’s best tech humour site” by The Register, fooled credulous journalists and bloggers and worried the Twittersphere.
The hoax: Twitter co-founder and CEO Evan Williams has announced the launch of Twitter premium Accounts. Williams explained that many users have expressed the willingness to pay for accounts and that now they give them that opportunity but stressed that free accounts will still be available to all users, and that only those wanting more services would have to pay.
Brian Briggs, the blogpost author, goes even further and detailed the 4 types of accounts.
While up to now, the information could have been credible (as Twitter, since its creation, tries to find itself a business model), the possibility of being followed by a celebrity or the concept of a Twitter Concierge who will tweet for you while you are asleep or busy (and more) were a bit too much…
BBspot post here
Little people can cause big misunderstandings
Posted on | February 25, 2009 | 2 Comments
Hello everyone,
Yesterday night, I was surfing the internet and checked the websites of the companies I used to work for. I was particularly impressed by Duval Guillaume’s blog on which I found this crazy ad…
Here is the background: Every year a Belgian charity called Islands of Peace sells ‘little men’ keyrings in the shape of their logo. These “little people” are a popular way for them to raise funds and for people to support their work with Third World farmers. All sounds so simple. But even the simplest ideas can get lost in translation, as this internet-only film shows.
Little people can cause big misunderstandings from Duval Guillaume on Vimeo.
How to define Web 3.0?
Posted on | February 20, 2009 | No Comments
Yesterday, I had a job interview to work within a social networking website…We spoke about my passion for social media, Web 2.0, my blog…
They also asked this very interesting question: what’s the Web 3.0?
Although I had already seen this expression in different articles, I wasn’t really able to give a precise definition…
When I came back home, I went on the net to find THE definition…before I realised there wasn’t one but many…People aren’t yet really sure about it and still debate.
But here are some interesting try:
Web 3.0, a phrase coined by John Markoff of the New York Times in 2006, refers to a supposed third generation of Internet-based services that collectively comprise what might be called ‘the intelligent Web’-such as those using semantic web, microformats, natural language search, data mining, machine learning, recommendation agents, and artificial intelligence technologies-which emphasize machine-facilitated understanding of information in order to provide a more productive and intuitive user experience. -source: Wikipedia
Nova Spivack defines Web 3.0 as the third decade of the Web (2010-2020) during which he suggests several major complementary technology trends will reach new levels of maturity simultaneously including:
• transformation of the Web from a network of separately siloed applications and content repositories to a more seamless and interoperable whole.
• ubiquitous connectivity, broadband adoption, mobile Internet access and mobile devices;
• network computing, software-as-a-service business models, Web services interoperability, distributed computing, grid computing and cloud computing;
• open technologies, open APIs and protocols, open data formats, open-source software platforms and open data (e.g. Creative Commons, Open Data License);
• open identity, OpenID, open reputation, roaming portable identity and personal data;
• the intelligent web, Semantic Web technologies such as RDF, OWL, SWRL, SPARQL, GRDDL, semantic application platforms, and statement-based datastores;
• distributed databases, the “World Wide Database” (enabled by Semantic Web technologies); and
• intelligent applications, natural language processing, machine learning, machine reasoning, autonomous agents. -source: Wikipedia
Other definitions here:
http://en.wikipedia.org/wiki/Web_3.0
http://www.readwriteweb.com/archives/eric_schmidt_defines_web_30.php
Image found here.
Hope this helps!
Kit Kat: ‘Working Like a Machine’ campaign
Posted on | February 20, 2009 | No Comments
People need a break from the monotony of day to day life. And Kit Kat, UK’s number one biscuit brand, seems to have understood it…If you’re passing by London Victoria National Rail station, look out!
All the story here
A creative sound…
Posted on | February 20, 2009 | No Comments
Received a link to this ad: enjoy!
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